Data can be a strange thing, especially in the B2B sales and marketing realm. This is because, though good quality data can make a huge difference when it comes to crafting truly targeted marketing outreach, as well as fantastic and personalized sales pitches, not all data is good data. And when it comes to bad data that is not “clean”, well, that can be a real problem. The issue is, that outreach and sales pitches based on good, clean data can be incredibly effective. Whereas sales pitches and outreach based on bad data, can harm your overall strategies. When looking to make the most of data on your business directory BC, there are a few important concepts to keep in mind. Keep Data CleanLuckily, there are “data cleaning” strategies that your company can implement in order to maintain better “data hygiene”. Which is to say, better quality data. It can first be helpful to define what “bad data” even is. Put simply, bad data is data that has become unhelpful and incorrect, often with time. Often “bad data” has gone bad because it is now simply outdated. This is an especially huge issue for contact information based data, because contact information can change fairly quickly.
Additionally, erroneous contact information can mean that your carefully crafted outreach may not even reach the intended recipient on your BC directory. With the inevitability of some contact information changing over time as people relocate or change jobs, it is important to have measures in place to ensure that your sales and marketing team only work with the best of the best when it comes to accurate contact information.
0 Comments
|
Archives
December 2021
Categories
All
|