Every business has a story to tell. For B2C content marketing, brand storytelling is a key component of persuasive marketing. In the B2B world, it’s not always easy to connect with your target emotionally given the fact you’re trying to sell business solutions. That said, using brand storytelling in unique ways can certainly help sway a prospect, and finding those prospects is easier when you subscribe to a Canada business directory. Multiple Ways To Showcase Your BrandSubscribing to Scott’s Directories give you access to a Canadian directory listing over 580,000 business profiles currently active across Canada. By accessing the Canadian directory, you can generate an extensive lead list of high-value prospects you can market your story at. The question is, have you got your story finalized. Telling the story of your brand is a critical pillar of your marketing efforts. You need to determine both the content and the mechanism for delivery. Video is one of the most effective methods of communicating the story of your brand; there are multiple channels available in today’s digital advertising world you can use to showcase your brand in creative ways, from YouTube to TikTok. Video marketing can capture a wide audience, and it works on many different levels. To be effective, it has to cater to and target your potential client, not just be made for your eyes. View original source
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